1. Nigerian Citizens: Eluupee is specifically tailored to serve the banking needs of Nigerian citizens, both young and old
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2. Unbanked and Underbanked: The app aims to reach individuals who may not have traditional bank accounts or limited access to banking services. By simplifying the account creation process, Eluupee targets those who have been excluded from the formal banking sector.

3. Mobile Phone Users: Since the app is mobile-based, anyone with access to a smartphone can become part of the target audience, including those living in remote areas with limited banking infrastructure.

1. Simplified Account Creation: The traditional account opening process in banks often involves paperwork and lengthy procedures, which can deter potential customers, especially the unbanked and underbanked population. Using mobile numbers as account numbers streamlines the account creation process, making it quick and straightforward, leading to increased financial inclusion.

2. Increased Financial Inclusion: Nigeria has a significant number of unbanked and underbanked individuals. By linking bank accounts to mobile numbers, Veegil Media expands access to financial services to a broader audience, including those who might not have access to traditional banking facilities due to geographical barriers or lack of documentation.

3. Mobile Number as Account Number: By using mobile numbers as account numbers, Eluupee eliminates the need for users to remember lengthy and complex account numbers. This simplification reduces the likelihood of errors during transactions, ensuring a seamless and error-free banking experience for users. The association of the mobile number with the account makes it easier for users to receive funds, make payments, and manage their finances effortlessly. This innovative solution improves user convenience and promotes widespread adoption of digital banking services.

4. Enhanced Security and Verification: Integrating the Bank Verification Number (BVN) with mobile numbers ensures a higher level of identity verification and security. BVN is a unique identifier linked to an individual's biometric data, reducing the risk of fraudulent activities and providing users with increased confidence in their financial transactions.